I think he was referring to His Majesty's Reserve...... How he does it, I have no idea. But for $750 per cigar, I could care less. Unless I hit the lottery, I'll never try one.
Marketing is all about making insinuations. When they say a whole bottle of Louis XIII, you think that it is a full regular sized bottle when in reality it might be just an 4oz bottle (pure speculation on my part here). So while not outright lying, there is some bending and stretching of the truth.
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