marketers think the public is stupid

jj20030

Seems to be a new trend in pricing at the grocery stores - both HEB and WalMart. All my life ,you'd get a better unit price on larger boxes, cartons, etc., but now you'd better check the price stickers closely. Fibre Plus bars: Box of 5 - $2.00, Box of 10 - $4.50 WTF? Eight O'clock coffee: 1 lb size - $.31/oz, new larger size - $.35/oz Milk: 1 gallon size more than double 1/2 gal size I'm sure there are many other examples, too. So, what is the new marketing theory? Are we all too stupid to notice, or do they think it's more "convenient" to grab a box of 10 versus 2 boxes of 5, and will pay 12.5% more, willingly? Are these marketing geniuses just taking advantage of our schools' failure to teach math? WTF is really behind it?

Laws4

jlmarta

docbp87

The public IS stupid...

cabinetmaker

I always buy from the price/unit rather than size alone.

skweekz

kuzi16

bip

sheep

The Sniper

Ken Light

JonathanE

kuzi16

Marker

I do most of the shopping because my wife does not look at the price per unit on items. Also she just buys whatever she wants instead of what is on sale. You want pork chops? Sure you do but blade steak is on sale. You want triscuits? Sure but wheat thins are on sale. As long as you don't need them for a specific purpose try something else and save some money.

skweekz

beatnic

skweekz

gmill880

JonathanE

jlmarta