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Events you like at your b&m?
deejmemixx
Everyone, Registered Users Posts: 3,064
So it looks like I have a real real good shot at getting a position as manager of a local shop and handeling all events promotions, social media for all three of the stores they own. To be proactive I am trying to come up with ideas to get traffic in the door. So my question to you is...what do you like and what would you low to see at your local shop BESIDES your cigar company events.
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I would think that most of us would want some type of event where we can go and BS with other people who like cigars and smoke new cigars to try.
I think it's more about the socializing than anything else. If you have cigars to try, eats and people there, people will go.
Another B&M in the area post a "stick of the day" on their facebook page with a short description/their thoughts while smoking....maybe make the stick of the day discounted.
Set up a membership club/email/text program of some sort with discounts, first crack at specials, first notification of events and maybe once a week send a mass email or text with a trivia question or a contest of some sort with the winner getting a hefty discount or a free fiver or something. If your store doesnt have a lounge, set up a table and chairs out front or out back for a makeshift lounge....a local B&M did that and more people hang out/buy more cigars while they are there smoking.
http://www.icontact-archive.com/RYUxCxOl6eJI-M-RlbdahyD8KV-oR7W2?w=2
I make those more than any other event.
The staff is always friendly and ask if I need help, but if I don't, they stay away.
They have a separate table for NEW sticks all the time, just to showcase the new inventory (Not in your face, but the new stuff is always in the same spot)
They do the same with any discounts they do, like buy a box get a free sampler or buy 4 get one free etc. (they always have the featured cigar of the month in the same spot)
During events they do tend to draw big names like Rocky Patel, Jonathan Drew or Pete Johnson but they help you out with deals (i.e. It was when the 1961 and Patel Bros. came out and I wanted a box, but couldn't decide which, they just split it for me and when I bought a few more sticks they threw some in for me as well just to show they appreciated the business)
The ONE thing I've never seen about any event is a particular situation:
I love my cigars, I collect them and I smoke them regularly but I cannot find a steady stream of family or friends to smoke with, so when an event comes in I usually pass, unless it's REALLY cool or a big name is in town then I have to go, but I just pop in, look at the stuff, buy what I want and get out. I don't sit and enjoy a smoke. I would LOVE a meet and great at the B&M so I can make some new friends and see familiar faces to sit down and smoke with.