Makers Mark listens to customers

ddubridge

kaspera79

I heard that this morning... See, the people have spoken and their voice was heard.

Roberto99

Thats some news that literally warms my heart

Rain

On a side note..I had Makers Mark once, and it nearly killed me.

y2pascoe

That's good to know. I wonder what other distiller's will end up doing because I read that Maker's Mark isn't the only bourbon maker that's going to be affected by the international rise in demand for Kentucky bourbon.

raisindot

I think the whole thing was a brilliant PR stunt, like the "New Coke" thing, designed to create buzz through protest-against-change. I had never heard of MM until the story came out, and now with all seemingly huge amount of loyal customers, I feel like trying this stuff.

phobicsquirrel

very nice! though I don't really like MM all that much (prefer Pendleton) I do think this is really cool. rare these days.

Dark Roast

Smart move on their part. I doubt they have a large share of the spirit market and it is wise for them to hold on to what they have. Sometimes these dumbass companies let egotistical thinking get in the way of KISS; keep it simple stupid.

Glock1975

I love makers mark, especially the 46 bottle.

JDH

y2pascoe:

That's good to know. I wonder what other distiller's will end up doing because I read that Maker's Mark isn't the only bourbon maker that's going to be affected by the international rise in demand for Kentucky bourbon.

The scuttlebut is that we will see a lot more lower proof bourbon until they can catch up with demand, but I'm not sure Makers really qualifies as bourbon. I think it's more like watered down corn molasses instead of whisky.

gmill880

Love me some Makers Mark , the booze AND the cigar as well !!!

jthanatos

Dark Roast:

Smart move on their part. I doubt they have a large share of the spirit market and it is wise for them to hold on to what they have. Sometimes these dumbass companies let egotistical thinking get in the way of KISS; keep it simple stupid.

This was 100% a work, like New coke before it. Maker's Mark is a Beam Global brand with gigantic piles of money and market share behind it, and Beam already went through a shortage of Knob Creek. They handled it with promotional shirts and the like, not lower proofs. No way this was anything but an attempt to get free publicity and garner goodwill with the "We listen" response. Especially seeing how fast the "mistake" bottles are being re-branded as collectibles. There probably is a shortage/they grew faster than expected, but this was pure marketing hooey.

Glock1975

jthanatos:

Dark Roast:

Smart move on their part. I doubt they have a large share of the spirit market and it is wise for them to hold on to what they have. Sometimes these dumbass companies let egotistical thinking get in the way of KISS; keep it simple stupid.

This was 100% a work, like New coke before it. Maker's Mark is a Beam Global brand with gigantic piles of money and market share behind it, and Beam already went through a shortage of Knob Creek. They handled it with promotional shirts and the like, not lower proofs. No way this was anything but an attempt to get free publicity and garner goodwill with the "We listen" response. Especially seeing how fast the "mistake" bottles are being re-branded as collectibles. There probably is a shortage/they grew faster than expected, but this was pure marketing hooey.

Well that's good to know, I love makers. Thanks for the input JT

webmost

Talk about lower proof --- You heard about the beef against Bud?

JDH

jthanatos:

Dark Roast:

Smart move on their part. I doubt they have a large share of the spirit market and it is wise for them to hold on to what they have. Sometimes these dumbass companies let egotistical thinking get in the way of KISS; keep it simple stupid.

This was 100% a work, like New coke before it. Maker's Mark is a Beam Global brand with gigantic piles of money and market share behind it, and Beam already went through a shortage of Knob Creek. They handled it with promotional shirts and the like, not lower proofs. No way this was anything but an attempt to get free publicity and garner goodwill with the "We listen" response. Especially seeing how fast the "mistake" bottles are being re-branded as collectibles. There probably is a shortage/they grew faster than expected, but this was pure marketing hooey.

I've always thought Makers was more of a marketing company than a distillery. They have a cult like following among their customer base, but I have never ever thought much of their whisky.

ddubridge

Dark Roast

jthanatos:

Dark Roast:

Smart move on their part. I doubt they have a large share of the spirit market and it is wise for them to hold on to what they have. Sometimes these dumbass companies let egotistical thinking get in the way of KISS; keep it simple stupid.

This was 100% a work, like New coke before it. Maker's Mark is a Beam Global brand with gigantic piles of money and market share behind it, and Beam already went through a shortage of Knob Creek. They handled it with promotional shirts and the like, not lower proofs. No way this was anything but an attempt to get free publicity and garner goodwill with the "We listen" response. Especially seeing how fast the "mistake" bottles are being re-branded as collectibles. There probably is a shortage/they grew faster than expected, but this was pure marketing hooey.

JT-Thanks for the info. Should have figured somone much larger owned them. Once upon a time I worked for a Sara Lee owned company. We were just one of many many companies they owned and operated.

jthanatos

JDH:

jthanatos:

Dark Roast:

Smart move on their part. I doubt they have a large share of the spirit market and it is wise for them to hold on to what they have. Sometimes these dumbass companies let egotistical thinking get in the way of KISS; keep it simple stupid.

This was 100% a work, like New coke before it. Maker's Mark is a Beam Global brand with gigantic piles of money and market share behind it, and Beam already went through a shortage of Knob Creek. They handled it with promotional shirts and the like, not lower proofs. No way this was anything but an attempt to get free publicity and garner goodwill with the "We listen" response. Especially seeing how fast the "mistake" bottles are being re-branded as collectibles. There probably is a shortage/they grew faster than expected, but this was pure marketing hooey.

I've always thought Makers was more of a marketing company than a distillery. They have a cult like following among their customer base, but I have never ever thought much of their whisky.

Meh, I actually like Maker's quite a bit, especially their "46" expression. Always on my shelf with Woodford, different pours for different moods. But, much like cigars, everyone likes something different.

Roberto99

jthanatos:

JDH:

jthanatos:

Dark Roast:

Smart move on their part. I doubt they have a large share of the spirit market and it is wise for them to hold on to what they have. Sometimes these dumbass companies let egotistical thinking get in the way of KISS; keep it simple stupid.

This was 100% a work, like New coke before it. Maker's Mark is a Beam Global brand with gigantic piles of money and market share behind it, and Beam already went through a shortage of Knob Creek. They handled it with promotional shirts and the like, not lower proofs. No way this was anything but an attempt to get free publicity and garner goodwill with the "We listen" response. Especially seeing how fast the "mistake" bottles are being re-branded as collectibles. There probably is a shortage/they grew faster than expected, but this was pure marketing hooey.

I've always thought Makers was more of a marketing company than a distillery. They have a cult like following among their customer base, but I have never ever thought much of their whisky.

Meh, I actually like Maker's quite a bit, especially their "46" expression. Always on my shelf with Woodford, different pours for different moods. But, much like cigars, everyone likes something different.

+1 sometimes I want that hint of sweetness Maker's has.