Starbucks Via

Has anyone had the new Starbucks Via instant coffee? I'm not a huge fan of Starbucks coffee, but this is the best instant coffee I've ever tasted! It won't replace my French press, but its really nice if I want a cup and don't have time to brew it.
Here is the commercial:
http://www.youtube.com/watch?v=bFvaXXFrg-E
Here is the commercial:

Comments
I have to agree with this. I've never cared much for their coffee. It's so overly bitter that you can't taste any coffee...then your palate is ruined for half the day. I still prefer my drip coffee maker at home with freshed ground whole-bean coffee.
http://en.wikipedia.org/wiki/Kopi_Luwak
Thats pretty unappetizing...
No but that sounds good I'll give it a try this weekend ...